RALEIGH, N.C., June 14, 2010 – Poyner Spruill announced today the launch of its new entertainment law website. The site features industry information, firm capabilities and client work from the firm’s Entertainment Law Practice Group, led by partner Jim O’Brien, who also serves as a member of the North Carolina Film Council.

Poyner Spruill’s Entertainment Law Group represents the local, national and international interests of its entertainment clients in film, music, television and multi-media projects. The firm has helped negotiate deals and provide general counsel for clients with industry leaders including NBC, ESPN, Warner Bros., William Morris, Lionsgate and HBO.

“We are excited about launching this website to better connect with members of North Carolina’s entertainment industry,” said O’Brien. “Through our group’s enthusiastic work, we will continue to establish the profile and credibility of Poyner Spruill’s entertainment practice across the industry.”

In addition to film, television and music projects, Poyner Spruill’s Entertainment Law Group also advises other entertainment industry clients including game development companies, NASCAR drivers, celebrities, artist managers, Internet-based media companies, event production companies, sports management companies, speaker’s bureaus and technology-based entertainment businesses.

For more information, visit www.ncentertainmentlaw.com or contact Jim O’Brien at (919) 783-2872 or jobrien@poynerspruill.com.