Poyner Spruill LLP was awarded four “Your Honor Awards" by the
Legal Marketing Association (LMA) at the recent 2009 Annual Conference held in National Harbor, Md. The international awards program recognizes excellence in law firm marketing and communications programs, and is considered the "Oscars" of legal marketing. Winners were selected from 255 entries in more than 20 categories, and Poyner Spruill was among the evening’s top winners.
Poyner Spruill placed first in two of the 23 marketing categories. The firm won top honors in the media relations category for its work with PR agency
French/West/Vaughan (FWV) to spotlight the move of the firm’s largest office to a revitalized downtown Raleigh. LMA recognized the firm's "We've got you covered" campaign using new p.s. branded umbrellas and personalized inserts delivered to media contacts throughout the state.
The firm also took top honors in the promotional and collateral material category for its suite of health care industry newsletters.
Shorts on Long Term Care,
Corridors: News for North Carolina Hospitals and
Hospice EndNotes won as a package of collateral material for providing readership value and promoting the firm's robust health care practice. Editors
Ken Burgess,
Wilson Hayman, and Mike Hale oversee each edition of their respective publications with an eye towards providing fresh content and thought leadership for each of these niche health care markets.
Poyner Spruill was also awarded second place in the advertising-single ad category for the "New Digs/Paint the Town Orange" move announcement,
and received honorable mention in the promotional and collateral material category for its work with
Greenfield/Belser Ltd. to produce a new firm brochure.
“The past year has been full of many exciting initiatives stemming from the move of the firm’s largest office to downtown Raleigh,” said
Bo Dempster, Poyner Spruill’s managing partner. “We are proud that the branding work and dedication of our staff and collaborative partners was recognized with these prestigious industry awards.”
“As we prepared to move into our new office space, we saw a great opportunity to re-brand the firm in a way that was representative of our quality legal work, exceptional service and positive firm personality,” added Laura Hudson, Poyner Spruill’s Director of Marketing.
The LMA is an international organization of more than 3,000 members representing all facets of the legal marketing industry. They are committed to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The “Your Honor Awards" are the only international awards program of its kind in the legal marketing industry, and are known to honor "the best of the best."