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NIL is the common acronym for Name, Image and Likeness (NIL), a bundle of rights also frequently called an individual’s right to publicity. Previously, the NCAA prohibited student-athletes from profiting off the use of their NIL for commercial and many promotional purposes, forfeiting their rights as a term of signing their scholarship agreements and as a requirement for eligibility for participation in intercollegiate athletics. In a contributed article published by Business North Carolina, Poyner Spruill LLP partner Jim O’Brien and associate Francis Pray III outline the changes, who is eligible to profit from NIL, what specific rules North Carolina student-athletes need to follow and any potential reporting requirements.

To read the full article, visit Business North Carolina.

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